Pitching for investment is one of the most important tasks you'll ever face in creating a successful, and well capitalized business. While you may feel ready to field any question investors throw at you, you should carefully think through and practice your responses. "More often than not, it's the obvious questions people fall down on because they haven’t effectively thought through all the issues," says Marcus Tarrant, Managing Director, Business Planning HQ.

 1. What do your customers ne...


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