Showing Tag: "business model" (Show all posts)

Business plans and the invisible business model

Posted by Marcus Shane on Monday, January 16, 2012, In : Business Model 
There have been many developments made in recent years in the development and explanation of a start-ups business model. Why is it that business plan templates and business planning software ignore these developments? This leads to sub optimal business plans but don't communicate as effectively as they should.

The old business planning paradigmThe 4P's of marketing have been very effective over the years, however they no longer adequately explain the complexity of business models that are evol...

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Business Planning – why is a good business model critical?

Posted by Marcus Shane on Thursday, November 25, 2010, In : Business Model 

A business model explains to the reader what all the elements of your business are and how they fit together.  The business model, of outlined correctly can also make clear on a single page, what the business does, what its core cost based might be, what its products are and how it can earn revenue from its activity.

Business models are often not well described in business plans.  Many standard business planning templates do not even have a section where the business model can be outlined an...


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About Me


Marcus Tarrant Marcus Tarrant is a leading or management consultant, entrepreneur and thought leader. He has worked for leading consulting firms including Deloitte Consulting, leading major strategy development and business planning initiatives. Business Planning HQ was developed to bring the advantages gained by employing a consultant, without the associated cost. We have developed the “Question Led Approach” to simplify the process of creating a high quality business plan. Our clients agree with our claims that we have reduced their planning times from over 1 week, to less than 4 hours.