The executive summary is the most read and often hardest to
write section of a business plan.
A great executive summary can be used as a teaser to
prospective investors, collaborators or partners. It needs to sell the concept without giving
away too much to the reader. It is a
teaser that summarises the core outcomes of the opportunity without fully
disclosing how it will be done. Ideally
it will convince the reader that potentially it is possible to achieve what is
outline, but leave the...
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Marcus Tarrant is a leading or management consultant, entrepreneur and thought leader. He has worked for leading consulting firms including Deloitte Consulting, leading major strategy development and business planning initiatives. Business Planning HQ was developed to bring the advantages gained by employing a consultant, without the associated cost. We have developed the “Question Led Approach” to simplify the process of creating a high quality business plan. Our clients agree with our claims that we have reduced their planning times from over 1 week, to less than 4 hours.
