The executive summary is the most read and often hardest to write section of a business plan.

A great executive summary can be used as a teaser to prospective investors, collaborators or partners.  It needs to sell the concept without giving away too much to the reader.  It is a teaser that summarises the core outcomes of the opportunity without fully disclosing how it will be done.  Ideally it will convince the reader that potentially it is possible to achieve what is outline, but leave the...


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